Entrepreneur's Journey

Entrepreneurs Journey is a collaborative effort between Prof. June Lee of the University of San Francisco and New Immersive Design.

Through our research partnership on “Impact of Virtual Reality on the Empathy and Entrepreneurial Resilience”, NID created two VR scenarios that are compelling and within the context of bringing awareness to the issues at hand.

New Immersive Design successfully incorporated powerful storytelling method to create an impactful embodied experience for the research participants and the feedback and responses were beyond expectations, revealing various emotional and psychological responses.

The custom motion and lip synchronization applied to Meta Avatars in the scenarios represented the unprecedented technical discovery and were recognized at the prestigious IEEE VR conference in 2026 and the details on the development method were shared as a tutorial presentation.